![]() ![]() Very easy to upload to vimeo, or other platform. ![]() Love that you can just drop down the video segments you need.Although they say that the software is useful for a large number of years, they add that “unfortunately in professional film and TV, editors who use Final Cut Pro are a tiny minority” and ask Apple “to promote Final Cut Pro publicly and add the few remaining features that our industry has consistently stated are needed. The letter was directed to Tim Cook and is reportedly from “professionals working in Hollywood and other high-profile movie and TV markets around the world,” with the piece first praising Final Cut Pro for offering the “biggest leap forward in editing technology since the move to digital” However, the report then goes on to address some of the complaints that have been directed towards Apple in recent years, adding that some users can no longer use it for their work – “Work that could easily include productions for your very own Apple TV+ service” they add. The letter also demands that the company puts more effort and time into its professional filmmaking app. With rival software developers creating more advanced and technically-developed video editing packages, some editors are fighting back and have penned an open letter to Apple CEO Tim Cook, arguing that Apple has let Final Cut Pro fall behind rival tools. As Apple introduces more and more subscription services, monetizing Final Cut Pro in new ways by charging filmmakers a monthly rolling subscription fee for the service could give the firm incentive to add new features and functionality and bring Final Cut Pro back to the top. Like Adobe, Apple does not charge a monthly subscription for Final Cut Pro – this could be a reason why Final Cut Pro has, in effect, been “forgotten about” – and perhaps a sign that changes are coming soon. Since then, the company has only updated the software once to remove the ‘X’ from the branding of the software and made minor tweaks and changes to accommodate new versions of macOS ever since. Indeed, the software last received a major update in December 2017, when it launched Final Cut Pro X 10.4, adding enhanced color editing tools, 360-degree video editing support, support for HDR, and support for the HEVC video format and HEIF photo format. Indeed, some of the world’s biggest films have been edited on the software, including The Curious Case of Benjamin Button, 500 Days of Summer, and X-Men Origins: Wolverine, but with Apple significantly increasing its investment in hardware with the likes of the M1 Pro, M1 Max, and M1 Ultra chips, and the launch of the Mac Studio and upcoming redesigned Mac Pro, many argue that the software no longer lives up to its rivals, and indeed does not make the best use of the advancements in Apple technology in recent years. According to one report, Final Cut Pro makes up 49% of the United States professional editing market, though in recent years it’s faced increased competition from the likes of Adobe Premiere Pro and VEGAS Pro. First created by Macromedia Inc, Apple acquired the software in 1998 and the rest, as many say, is history. Although Apple’s also worked on iMovie since 1999, a consumer-focused video editing platform that has been free for all macOS users since 2013, it’s Final Cut Pro that has had the biggest impact on the world of video editing. Final Cut Pro has come a long way since it first launched in 1998, with the software now ubiquitous in the film and television industry.
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